Welcome to 2022, the year thatâŚfollows 2021.
We arenât in the business of predictions.
But, we are keen observers of whatâs happening in the marketplaceâparticularly among marketers of legal and other professional services. We see that practitioners are researching ways to solve connectivity issues, to plug data gaps, to upgrade obsolete systems, and to make more with what they haveâwhether thatâs the same or fewer resources.
We canât proclaim that this year will be ânormalâ, that the Mets will be any less dysfunctional than the Roys, or that âyouâre on muteâ wonât be the first thing you say to colleagues during morning meetings.
We can, however, share three things that you can look forward to from us this yearâall of which interrelate with what weâre observing in legal marketing forums, CMO discussions, and in conversation with RubyLaw clients and prospects.
1. Release of RubyLaw 22âThe newest major version of RubyLaw is coming, and weâve initiated a fast-moving, seamless upgrade campaign for existing users of our software.
In addition to improved performance, user experience, and system security updates, RubyLaw 22 includes Data Export/Import, Drafts, Content Locking, Enhanced video capabilities, the new RubyShield Security Dashboard, and a continuous upgrade, continuous release, subscription delivery model.
We're targeting February 22âthe auspicious date of 2/22/22âfor this launch. Please reach your RubyLaw representative with any questions.
2. Acceleration of RubyLaw ExpressâLast year we launched RubyLaw Express, an efficient offering of our leading-edge platform that caters to growth-minded firms with leaner budgets. RubyLaw Express maximizes the use of page layouts that implement proven best practices in digital marketing, while enabling firms to convey their brands uniquely and memorably. This, in turn, provides small and mid-size firms with access to the industryâs top Content Lifecycle Management (CLM) platform at an affordable price.
If your firm is in the market for a new website, an experience or matter management solution, a way to expedite proposal or document creation, please contact us about RubyLaw Express.
Referrals from existing clients are not only appreciatedâŚthey are rewarded.
3. Legal Marketing Tech Stack 4.0âFor three years, weâve researched the legal marketing ecosystem and released a blueprint. This document, which provides a visualization of the critical systems influencing legal marketing and business development, reflects the actual tools being used across different segments, tiered by revenue, of the market
Last year, we partnered with Calibrate Strategies to provide the most representative reflection, and followed it up with an ILTA article, a webinar, and a workshop at the LMA Annual Pre-Con.
This year, expect another, improved, more insightful version. For now, please feel free to download the latest version, and stay tuned for the next edition!
If you wish to learn more about any of the above, or anything else RubyLaw-related, please join us for the first installation of RubyLaw Live on Thursday, January 20, at 4:30pm ET.
Weâre immensely excited for 2022, and we look forward to sharing in a productive and prosperous year with you, dear reader. Thank you for continuing to support the RubyRoundup, and all things RubyApps and RubyLaw.
