Run your marketing organization like a startup!

From project and product updates to industry observations and insights on the latest in enterprise technology, the RubyRoundup is a digital marketing must-read.

As the professional services sector evolves, technology is playing an increasingly important role in how firms market, manage, and protect themselves.

The majority continue to reflect the industry stereotype, maintaining a relatively conservative approach and responding more slowly to change. Some, though, are behaving more like startups and shifting the accepted paradigm.

Beyond adopting marketing automation technology and incorporating artificial intelligence, successful marketing leaders are taking agile approaches; moving boldly to experiment, fail, and iterate; and implementing cultural shifts to drive progress and business results.

This presentation focuses on what marketers can learn from technology organizations, as well as how select firms are keeping pace with the rate of change.

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